Cinemark is dedicated to delivering the very best movie-going experience possible to our customers. Innovations in all realms of the theatrical presentation such as stadium seating, rocking–back chairs with cup holders, and digital sound continue to make a Cinemark theatre the very best way to see a film.
While most of our screens continue to show traditional 35mm film, Cinemark is installing cinema quality digital projectors in a number of theatres across the country. See below for a list of our digital and digital 3D locations. Celluloid 35mm film has been used to shoot, distribute and screen movies for more than 100 years. Now, the movie industry is at the threshold of the biggest change in its history: the transition from film to digital.
Digitally mastered movies allow filmmakers the ability to showcase imaginative works of art exactly as they were intended, with incredible realism and detail and in a range of up to 35 trillion colors. Because digital features aren't susceptible to scratching and fading, digital presentations will always remain clear and sharp every time they are shown. Furthermore, digital projection also enables us to show films that have been produced in digital 3D.
Digital cinema encompasses every aspect of the movie making process, from production and post-production to distribution and projection.
While digital cameras are nothing new, and post-production houses have been using digital equipment to edit and master movies and animation for some time, the all-digital distribution and projection of movies has only recently arrived to complete the chain.
A digitally produced or digitally converted movie can be distributed to theaters via satellite, physical media, or fiber optic networks. The digitized movie is stored by a computer/server which “serves” it to a digital projector for each screening of the movie.
As the theatre industry makes great technological leaps, Cinemark is offering the highest quality digital 2D and digital 3D film presentations to ensure our customers truly have “The Best Seat in Town!”
Digital 3D
Digital films can also be formatted in 3D, which is the way we really see. To create a 3D effect on a movie screen, there are actually two images – one for the right eye and one for the left eye. As humans, this is how we see 3D. Each eyeball sees a slightly different image; the brain fuses these two separate images together to form a single image having depth. A realistic digital 3D system replicates the way a human eye perceives depth by delivering a separate image to each eye. The brain does the rest by fusing the right and left mages together and allowing us to see a single image that has depth.
The 3D images are “decoded” by viewers wearing comfortable, lightweight glasses that are similar to sunglasses. With these special glasses, movie-goers can enjoy realistic 3D effects that can only be seen in movie theatres equipped with the special 3D digital projectors and specially made silver screens.
Content for 3D films are created several different ways. First, films produced using computer-generated imagery (CGI)—such as many animated features – are naturally created in 3D. Another way to capture a 3D image is by using two cameras, side-by-side, to take two streams of content – one for each eye. Finally, 3D content can be created by converting traditional 2D content to 3D during the post-production phase. This 2D to 3D conversion process is a viable solution for existing films.
HOW DOES DLP Cinema® TECHNOLOGY WORK?
A digital projector based on DLP Cinema® technology transfers the digitized image file onto three optical semiconductors known as Digital Micro mirror Devices, or DMDs. Each of these chips is dedicated to one primary color-red, green, or blue. A DMD chip contains a rectangular array of over one million microscopic mirrors.
Light from the projector's lamp is reflected off the mirrors and is combined in different proportions of red, green and blue, as controlled by the image file, to create an array of different colored pixels that make up the projected image. Think of the DMD mirrors as the colored cards held up by an audience in a sports arena to create a giant image. Each person holds up a single colored card, yet when combined, these thousands of cards create a picture. If the card colors are changed, the picture changes too.
The DMD mirrors tilt either toward or away from the light source thousands of times per second to reflect the movie onto the screen. These images are sequentially projected onto the screen, recreating the movie in front of you with perfect clarity and a range of more than 35 trillion colors.
As the world’s leading digital 3D experience provider, REAL D is bringing the premier digital 3D experience to cinemas worldwide. For decades, audiences and filmmakers alike have been waiting for a 3D cinema solution that would pay off the promise of 3D: to deliver an experience that reflects the way our eyes really see things—without all the headaches, limitations and shortcomings that have kept 3D from catching on in the past. With breakthrough patented technology that’s already in use by top scientists in space exploration, genetic research and industrial design, REAL D completely changes the game—right down to comfortable, lightweight glasses you wear.
REAL D is making digital 3D experiences part of your everyday life. Whether in movie theatres, in public places, in business or at home, REAL D sees a world where entertainment, advertising and scientific content are increasingly 3D enabled. As the world's leading (and only) digital 3D experience provider, REAL D is dedicated to delivering digital 3D to the highest standard in cinemas, public spaces and business environments.