Press Release


Allison Jernigan - Director of Business Development
Friday, February 18, 2011


PLANO, Texas - Just in time for Easter, Cinemark USA, Inc., has partnered with Universal Pictures to release a special edition "Hop" Gift Card, featuring artwork from the upcoming Universal Pictures and Illumination Entertainment live action/CG-animated comedy. The unique die-cut card shape makes Cinemark Gift Cards the perfect Easter basket stuffer for the movie lover in your life.  The limited-edition Gift Card is now available in all Cinemark theatres.  "Hop" will open in theatres April 1. 

"Cinemark is very excited about this limited-edition Gift Card," said James Meredith, Vice President of Marketing and Communications of Cinemark USA, Inc. "Not only do you have a great way to give the gift of movies and entertainment, but you also have the added excitement of being able to purchase this collectable Gift Card for one of this spring's most-anticipated comedies."

The Cinemark "Hop" Gift Card is the latest limited-edition collectable card in a series of movie-themed gift cards. They allow patrons to place any value they wish onto a stored value card for redemption toward ticket and concession purchases at participating Cinemark Theatre locations. After a Cinemark Gift Card is purchased, it may be registered at, allowing the Gift Card account to be managed. This includes viewing card activity and reloading the card with additional value.

Blending state of the art animation with live action, "Hop" is a comedy about E.B. (voiced by Russell Brand), the teenage son of the Easter Bunny. On the eve of taking over the family business, E.B. leaves for Hollywood in pursuit of his dream of becoming a drummer. He encounters Fred (James Marsden), an out-of-work slacker with his own lofty goals, who accidentally hits E.B. with his car. Feigning injury, E.B. manipulates Fred into providing him shelter, and Fred finds himself with the world's worst houseguest.

Cinemark is a leading domestic and international motion picture exhibitor, operating 428 theatres with 4,938 screens in 39 U.S. states, one Canadian province, Brazil, Mexico and 11 other Latin American countries as of September 30, 2010.

True stadium seating, wall-to-wall screens and digital sound are hallmarks of a Cinemark Theatre.  Cinemark was also among the first theatre exhibitors to offer advanced real-time internet ticketing at its own website.  Visit for more information, to look up showtimes, or purchase tickets.