Press Release

FOR IMMEDIATE RELEASE:

Contact:
James Meredith - VP Marketing & Communications
 
Phone:
972-665-1060
 
Fax:
972-665-1117
 
Thursday, November 03, 2011
 
CINEMARK ANNOUNCES OPENING OF NEW XD THEATRE IN MONTEREY, CA EXTREMELY POPULAR, PREMIUM LARGE FORMAT EXPERIENCE WILL SOON BE AVAILABLE ON CANNERY ROW

Plano, TX - Cinemark Holdings, Inc. (NYSE: CNK), a pioneer in the theatrical exhibition industry, will open a new Cinemark XD, Extreme Digital Cinema theatre in Monterey, CA.  The theatre will be located in the Edgewater Packing Company building on Cannery Row (640 Wave St., Monterey, CA  93940) and will open to the public in early December, just in time for the holiday blockbuster season.  Free parking will be available for Monterey County residents after 4pm, seven days a week, in the Wave St. garage across from the theatre.

 

"At Cinemark, our main focus is to create the best movie-going experience possible.  Our guests across the country rave about Cinemark XD", comments Alan Stock, Cinemark's Chief Executive Officer.  "The new Cinemark Monterey Cannery Row XD theatre will be the perfect complement to our existing Century Monterey 13 theatre and will open in time for this holiday season's biggest movies including, Sherlock Holmes, Mission Impossible: Ghost Protocol, War Horse and many others."

 

"We are pleased to welcome Cinemark to Cannery Row with their newest and most exciting style of movie experience, Cinemark XD: Extreme Digital Cinema.  As the Central Coast's premiere visitor destination, we know that our 3-4 million visitors a year and local residents will appreciate and enjoy the state-of-the-art technology in 2D and 3D movie viewing,"  said Ted J. Balestreri, Chairman and CEO, Cannery Row Company.

 

The Cinemark Monterey Cannery Row XD theatre will offer customers one of the largest auditoriums in the city.  This unique auditorium offers a complete entertainment environment featuring a wall-to-wall and ceiling-to-floor screen, plush seating and a custom JBL sound system with higher end components and 7.1 capable digital surround sound.  The digital images will be delivered by a Doremi server and a Barco DLP digital projector, which offers the brightest light standards in the industry.   The XD auditorium will exhibit the newest movies every week, including 2D and RealD 3D pictures.  This marks the fifteenth XD auditorium to open in California.  Since 2009, Cinemark has opened over 50 new Cinemark XD auditoriums in 40 markets and 16 states across the country.

 

Customers can check showtime information and purchase tickets for the Cinemark Monterey Cannery Row XD online at www.cinemark.com. This theatre will also offer many customer preferred options including Cinemark's famous freshly-popped popcorn, Coca-Cola fountain beverages, favorite candy brands and a large selection of snack options.

About Cinemark Holdings, Inc.

 

Cinemark Holdings, Inc. is a leading domestic and international motion picture exhibitor, operating 436 theatres with 4,983 screens in 39 U.S. states, Brazil, Mexico and 11 other Latin American countries as of June 30, 2011. For more information go to http://www.cinemark.com .