Press Release

FOR IMMEDIATE RELEASE:

Contact:
James Meredith - VP Marketing & Communications
 
Phone:
972-665-1060
 
Fax:
972-665-1117
 
Tuesday, May 24, 2011
 
CINEMARK ANNOUNCES OPENING OF NEW 12 SCREEN, ALL-DIGITAL THEATRE IN DRAPER, UT

Plano, TX  - Cinemark Holdings, Inc. (NYSE: CNK), a leading motion picture exhibitor, will open a new 12-screen, all-digital movie theatre featuring the new Cinemark NextGen cinema design concept in Draper, UT on Thursday, May 26, 2011. The new Cinemark Draper Theatre, located at 12101 South Factory Drive, Draper UT 84020, will feature large, wall-to-wall and floor-to-ceiling screens, custom designed sound systems, and digital presentation in every auditorium. All of the auditoriums will be Real D 3D capable.  Additionally, one auditorium will offer the Cinemark XD Extreme Digital Cinema experience.

 

"At Cinemark, our main focus is to create the best movie-going experience possible for our customers," states James Meredith, Vice President of Marketing for Cinemark USA, Inc.  "We are excited to open this new high-tech theatre for movie-lovers in Draper.  The new NextGen auditoriums create the perfect environment for enjoying Hollywood's summer blockbusters like Hangover Part II, Kung Fu Panda 2, Super 8, X-Men:First Class, Harry Potter & The Deathly Hollows, Pirates of the Caribbean: On Stranger Tides and many more."

 

Long recognized as a pioneer in the theatrical exhibition industry, Cinemark is taking the cinema entertainment experience to the next level.  The new Cinemark NextGen theatre will offer the latest technology, cutting edge amenities and customer-preferred options all under one roof.   All of the stadium-seated auditoriums will offer a state-of-the-art viewing environment with wall-to-wall screens, 100% digital projection and enhanced sound systems equipped with higher quality speakers and 7.1 capable digital surround sound.

 

In addition, all 12 auditoriums will feature stadium seating, which allows customers to enjoy unobstructed views from plush, high-backed, rocker-style seats with flip-up cup holders. Other features this theatre will offer are online and kiosk ticketing, and a self-serve concession stand providing freshly-popped popcorn, Coca-Cola fountain beverages and favorite candy brands.

Several grand opening activities and offers are planned, including radio station appearances throughout Memorial Day weekend. Additionally, the first 100 customers on Thursday, May 26 and Friday, May 27 will receive a free Cinemark swag bag filled with Cinemark items and movie giveaways!  A   Family Day, hosted by Radio Disney, is scheduled for Monday, May 30 from 1 p.m. - 3 p.m. 

 

In conjunction with Cinemark's Draper Theatre Grand Opening weekend, Cinemark is a Gold Sponsor of the 2011 Draper Trail Days Events. Cinemark is offering a Free Vitamin Water voucher in Draper Trail Days participant bags. 

 

Further details of these offers and a complete listing of grand opening events, advance ticket purchases and showtime information can be found at www.cinemark.com .

 

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor, operating 431 theatres with 4,941 screens in 39 U.S. states, Brazil, Mexico and 11 other Latin American countries as of March 31, 2011. For more information go to www.cinemark.com .