Press Release

FOR IMMEDIATE RELEASE:

Contact:
James Meredith - VP, Marketing & Communications
 
Phone:
972-665-1060
 
Fax:
972-665-1235
 
Wednesday, October 17, 2012
 
SKYFALL TO OPEN IN CINEMARK XD LOCATIONS ONE DAY EARLY

Plano, TX - Cinemark Holdings, Inc. (NYSE: CNK), the world's highest attended motion picture exhibitor, today announced that Skyfall, the latest James Bond movie starring Daniel Craig, will be shown in Cinemark's XD auditoriums and IMAX auditoriums starting Thursday, November 8th, one day in advance of the film's November 9th wide release.  Cinemark has XD & IMAX auditoriums located in over 70 markets across the US.  For a list of participating theatres customers are encouraged to visit www.cinemark.com/skyfall-early-xd.

Cinemark XD, the company's extremely popular premium large format experience has been identified by customers as the perfect environment to enjoy a movie.  The XD auditorium is always the largest in the theatre complex and features a wall-to-wall and ceiling-to-floor screen, plush seating and a custom sound system with higher end components and 7.1 capable digital surround sound. The digital images are delivered by a Doremi server and a Barco DLP digital projector, which offers the brightest light standards in the industry. The Cinemark XD auditorium always exhibits the latest movies every week, including 2D and RealD 3D pictures.

"Cinemark's customers across the US have the opportunity to watch the new James Bond movie, Skyfall,one day early," states Tim Warner, Cinemark's CEO.  "Cinemark's XD & IMAX auditoriums offer the perfect entertainment environments to enjoy this highly anticipated movie that will be the perfect launch to the holiday blockbuster season."

Customers can purchase advance tickets now for early XD showtimes, including the special 12:07am show on November 8th, at www.cinemark.com.  The wide release of Skyfall begins on Friday, November 9th in Cinemark's first run theatres across the country. 

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor, operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico and 11 other Latin American countries as of June 30, 2012. For more information go to cinemark.com.