Press Release

FOR IMMEDIATE RELEASE:

Contact:
James Meredith - VP. Marketing & Communications
 
Phone:
972-665-1060
 
Fax:
972-665-1235
 
Friday, October 19, 2012
 
CINEMARK LAUNCHES FIVE NEW XD AUDITORIUMS IN BOYNTON BEACH, FL; BATON ROUGE, LA; OKLAHOMA CITY, OK; GRAPEVINE, TX; AND MISSION, TX

Plano, TX - Cinemark Holdings, Inc. (NYSE: CNK), the world's highest attended motion picture exhibitor, today announced that five new Cinemark XD Extreme Digital Cinema auditoriums have opened recently in the cities of Boynton Beach, FL; Baton Rouge, LA; Oklahoma City, OK; Grapevine, TX; and Mission, TX.

"At Cinemark, our main focus is to create the best movie-going experience possible.  Our guests across the country rave about Cinemark XD," commentedTim Warner, Cinemark's Chief Executive Officer. "These five new XD auditoriums have opened just in time for the holiday season's biggest movies, including Skyfall, Breaking Dawn-Part 2, Life of Pi, The Hobbit and many others."

Cinemark XD, the company's premium large format experience has been identified by customers as the perfect environment to enjoy a movie. The XD auditorium is always the largest in the theatre complex and features a wall-to-wall and ceiling-to-floor screen, plush seating and a custom sound system with higher end components and 7.1 capable digital surround sound. The digital images are delivered by a Doremi server and a Barco DLP digital projector, which offers the brightest light standards in the industry. The Cinemark XD auditorium always exhibits the latest movies every week, including 2D and RealD 3D pictures.

Customers can check showtime information and purchase tickets for the Cinemark XD auditoriums online at www.cinemark.com. The Cinemark Boynton Beach 14 is located at 1151 North Congress Ave. in Boynton Beach, FL. The Cinemark Perkins Row and XD is located at 10000 Perkins Rowe, in Perkins Rowe Shopping Center of Baton Rouge, LA. Cinemark's Tinseltown and XD theatre is located at 6001 Martin Luther King Blvd. in Oklahoma City, OK. Cinemark's Tinseltown Grapevine and XD is located at 911 State Highway 114 West in Grapevine, TX. Cinemark's Tinseltown USA and XD is located at 2422 East Expressway 83 in Mission, TX.

In 2009, the first Cinemark XD auditorium opened in Plano, Texas and since then the company has opened a total of 66 auditoriums in 64 theatres across the country in 21 states.

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor, operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico, Argentina and 10 other Latin American countries as of June 30, 2012. For more information go to investors.cinemark.com.