Press Release

FOR IMMEDIATE RELEASE:

Contact:
James Meredith - VP, Marketing & Communications
 
Phone:
972-665-1060
 
Fax:
972-665-1235
 
Thursday, October 25, 2012
 
CINEMARK ANNOUNCES OPENING OF NEW 16-SCREEN ALL-DIGITAL MOVIE THEATRE IN VENTURA COUNTY, CA

New Multiplex Features Cinemark's NextGen Cinema Design Concept and an XD Auditorium

Plano, TX - Cinemark Holdings, Inc. (NYSE: CNK), the world's highest attended motion picture exhibitor, will open a new 16-screen, all-digital movie theatre  featuring  the new Cinemark NextGen cinema design concept in Oxnard, CA on Friday, October 26, 2012.  The new Century RiverPark 16 and XD located at The Collections, 2766 Seaglass Way in Oxnard will showcase large, wall-to-wall and floor-to-ceiling screens, enhanced sound systems, and digital presentation in every auditorium. The theatre will feature aCinemark XD:Extreme Digital Cinemaauditorium and eight of the auditoriums will be RealD 3D capable.

"This new Century Theatre will be the perfect environment for enjoying the best Hollywood has to offer," states Tim Warner, Cinemark's Chief Executive Officer.  "Century has been a part of the Ventura County community for many years and we are excited to launch this new state-of-the-art NextGen movie theatre featuringCinemark XDto our guests."

Long recognized as a pioneer in the theatrical exhibition industry, Cinemark is taking the cinema entertainment experience to the next level.  The new Cinemark NextGen theatre will offer the latest technology, cutting edge amenities and customer-preferred options all under one roof.  NextGen amenities will include:

  • State-of-the-art viewing environment with wall-to-wall, ceiling-to-floor screens available in all auditoriums
  • 4K digital projection powered by Barco projectors; RealD 3D capability
  • Enhanced, sound systems that will enable customers to hear the movie as the filmmakers intended
  • Cinemark's innovative self-serve concession stand - offering freshly-popped popcorn, Coca-Cola fountain beverages and favorite candy brands
  • Cinemark XD:Extreme Digital Cinemaauditorium

Information about Cinemark XD:Extreme Digital Cinemaauditoriums:

Cinemark will be bringing their exclusive  large screen format,Cinemark XD:Extreme Digital Cinema,auditorium to the market.Cinemark XDis a complete entertainment environment featuring a large wall-to-wall and ceiling-to-floor screen, plush seating and a custom digital surround sound system featuring the latest in sound technology.  The digital images will be delivered by a Doremi server and a Barco DLP digital projector, which offers the brightest light standards in the industry.  The XD auditorium will exhibit the newest movies every week, including 2D and RealD 3D pictures.

Cinemark takes pride in creating the best entertainment experience in the industry.  In order to make movie-going as easy and enjoyable as possible, Cinemark focuses on offering more choices to their customers.  For example, the new theatre will feature online "Print at Home" ticketing, available at www.cinemark.com, which will make it easy for patrons to purchase tickets in advance from the comfort of their home or office.  Customers will be able to bypass lines at the box office and go directly to a kiosk in the theatre lobby.  Also, guests can download and purchase tickets through Cinemark's mobile applications that are available for iPhone and Android phones.  Finally, to stay connected, customers can sign up online to receive free, weekly showtime emailers that contain online coupons for discounts at the concession stand and other weekly special offers.

Several grand opening activities and offers are planned. For both Friday and Saturday of opening weekend, the first 75 customers each day who purchase a ticket at the box office will receive a free Cinemark Swag Bag filled with Cinemark logoed items and movie giveaways.  Further details of these offers and a complete listing of grand opening events, advance ticket purchases and showtime information can be found at www.cinemark.com.

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor, operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico and 11 other Latin American countries as of June 30, 2012. For more information go to www.cinemark.com.