Press Release

FOR IMMEDIATE RELEASE:

Contact:
James Meredith - VP, Marketing & Communications
 
Phone:
972-665-1060
 
Fax:
972-665-1235
 
Tuesday, January 22, 2013
 
CINEMARK ANNOUNCES DIE HARD MOVIE MARATHON IN XD AUDITORIUMS NATIONWIDE

Fans Can Enjoy All DIE HARD Movies Back-To-Back, For One Low Price, Concluding with the 10 PM Showing of A GOOD DAY TO DIE HARD

Plano, Texas -January 22, 2013 - Cinemark Holdings, Inc. (NYSE: CNK), one of the world's largest motion picture exhibitors, announced that on Wednesday, February 13, 2013, for one day only, over 50 Cinemark XD - Extreme Digital Cinema auditoriums will hostThe Die Hard Movie Marathon, featuring all five DIE HARD films back-to-back. For one low price of $25, movie-goers can see DIE HARD, DIE HARD 2, DIE HARD WITH A VENGEANCE, LIVE FREE OF DIE HARD, and conclude the marathon with a 10:00 PM showing of A GOOD DAY TO DIE HARD.

"No one does action better than Bruce Willis, and the DIE HARD franchise is the best of the best," states James Meredith, Vice President of Marketing & Communications. "Cinemark is excited to present all five films together, one day only, for one low price exclusively on our Cinemark XD screens."

Starting on Wednesday, February 13th at 12:15 PM and playing chronologically up to the 10:00 PM opening of A GOOD DAY TO DIE HARD,The Die Hard Movie Marathonwill feature:

  • Die Hard                                                 12:15 PM
  • Die Hard 2                                                2:40 PM
  • Die Hard With A Vengeance                      4:55 PM
  • Live Free or Die Hard                                 7:20 PM
  • A Good Day to Die Hard                           10:00 PM

There will be discounts for Marathon customers at the concession stand. Tickets for Cinemark'sThe Die Hard Movie Marathonare on sale now at participating theatres and at http://www.cinemark.com.

Cinemark XD is a complete entertainment environment featuring a large wall-to-wall and ceiling-to-floor screen, plush seating and a custom digital surround sound system featuring the latest in sound technology. The digital images are delivered by a Doremi server and a Barco DLP digital projector, which offers the brightest light standards in the industry. The XD auditorium exhibits the newest movies every week, including 2D and RealD 3D pictures.

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor, operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico, Argentina and 10 other Latin American countries as of September 30, 2012. For more information go to www.cinemark.com.