FOR IMMEDIATE RELEASE:
CONTACT: Terrell Falk
- Vice President, Marketing & Communications
PHONE: 972-665-1000
FAX: 972-665-1004
July 26, 2007
EXPERIENCE THE MAGIC IN A WHOLE NEW WAY at the CINEMARK IMAX THEATRE IN COLORADO SPRINGS
Harry Potter and the Order of the Phoenix: An IMAX 3D Experience to open on July 11, 2007
The second live-action Hollywood film featuring scenes converted into IMAX 3D
Plano, Texas, July 2, 2007 - Prepare your charms, spells and grab your wand! On July 11, 2007 at the Cinemark IMAX Theatre located at 3305 Cinema Point in Colorado Springs, moviegoers will be spellbound when they join the ranks of Dumbledore’s Army and see the highly anticipated Harry Potter and the Order of the Phoenix featuring the explosive finale in IMAX 3D - the most immersive cinematic 3D in the world. Using proprietary 2D to 3D conversion technology, approximately 20 minutes of the film’s finale have been transformed into IMAX 3D for a truly magical ending. Just as the film reaches the peak of excitement, moviegoers will be transported inside the film to experience the action, drama and wonder of Harry Potter as never before. Harry Potter and the Order of the Phoenix: An IMAX 3D Experience will debut concurrently with the nationwide 35mm release from Warner Bros. Pictures on July 11th.
A special on-screen cue will alert moviegoers when to put the 3D glasses on. A green icon of flashing glasses will enter the frame across the bottom of the screen to indicate that the glasses should be put on. At the end of the 3D sequence, a red icon will appear, indicating when the glasses should be taken off.
Harry Potter and the Order of the Phoenix has been transformed into the unparalleled image and sound quality of The IMAX Experience through IMAX DMR (Digital Re-Mastering) technology, providing moviegoers with an extraordinary cinematic experience. This marks the second live-action Hollywood film featuring scenes digitally converted into IMAX 3D.
The film’s director, David Yates, stated, "Seeing ’Harry Potter and the Order of the Phoenix’ on the giant IMAX screen, audiences will feel as if they have literally stepped into the world of Harry Potter to experience all of the action and adventure alongside Harry, Hermione and Ron. The immersive experience of seeing the film’s finale in IMAX 3D is sure to add a whole new perspective for all audiences."
In Harry Potter and the Order of the Phoenix, Harry returns for his fifth year of study at Hogwarts only to discover that much of the wizarding community has been led to believe that the story of the teenager’s recent encounter with the evil Lord Voldemort is a lie, putting Harry’s integrity in question. Worse, the Minister for Magic, Cornelius Fudge, has appointed a new Defense Against the Dark Arts teacher, the duplicitous Professor Dolores Umbridge. But Professor Umbridge’s "Ministry-approved" course of defensive magic leaves the young wizards woefully unprepared to defend themselves against the Dark forces threatening them, so, at the prompting of his friends Hermione and Ron, Harry is convinced to take matters into his own hands. Meeting secretly with a small group of students who name themselves "Dumbledore’s Army," Harry teaches them how to defend themselves against the Dark Arts, preparing the courageous young wizards for the extraordinary battle that lies ahead.
Warner Bros. Pictures Presents A Heyday Films Production, Harry Potter and the Order of the Phoenix. The film stars Daniel Radcliffe, Rupert Grint, Emma Watson, Helena Bonham Carter, Robbie Coltrane, Warwick Davis, Ralph Fiennes, Michael Gambon, Brendan Gleeson, Richard Griffiths, Jason Isaacs, Gary Oldman, Alan Rickman, Fiona Shaw, Maggie Smith, Imelda Staunton, David Thewlis, Emma Thompson, and Julie Walters. The film was directed by David Yates and produced by David Heyman and David Barron. Michael Goldenberg wrote the screenplay, based on the novel by J.K. Rowling. Lionel Wigram served as executive producer.
Harry Potter and the Order of the Phoenix will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. This film has been rated "PG-13" by the MPAA for "sequences of fantasy violence and frightening images."
The Cinemark IMAX Theatre is located at 3305 Cinema Point in Colorado Springs. For information on tickets and showtimes, please call 719-596-3212 or visit the website at www.cinemark.com.
Cinemark Forward-looking Statements The Company intends that this release be governed by the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995 (the "PSLR Act") with respect to statements that may be deemed to be forward-looking statements. Statements contained in this release other than statements of historical fact, including statements based on our current expectations, assumptions, estimates and projections about our business and our industry, are forward-looking statements. You can identify forward-looking statements by the use of words such as "may," "should," "will," "could," "estimates," "predicts," "potential," "continue," "anticipates," "believes," "plans," "expects," "future" and "intends" and similar expressions, which are intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond the Company’s control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Forward-looking statements contained in this release reflect the Company’s view only as of the date of this release. The Company does not undertake any obligation, other than as required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
About Cinemark Holdings, Inc. and The Cinemark IMAX® Theatre Headquartered in Plano, TX, Cinemark is a leader in the motion picture exhibition industry. As of March 31, 2007, Cinemark operates 395 theatres and 4,479 screens in 37 states in the United States and internationally in 12 countries, mainly in Mexico, South and Central America. The Cinemark IMAX® Theatre in Tarentum is one of 6 IMAX theatres that have been built by Cinemark USA worldwide. Other Cinemark IMAX® Theatres are located in Tulsa, OK; Rochester, NY; Dallas, TX; Colorado Springs, CO and Woodridge (Chicago area), IL.
About IMAX Corporation IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR is the Company’s groundbreaking digital remastering technology that allows it to transform digitally virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX’s renowned projectors display crystal-clear images on the world’s biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.
IMAX®, IMAX® 3D, IMAX DMR®, IMAX MPX® and The IMAX Experience® are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.
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