FOR IMMEDIATE RELEASE:
CONTACT: James Meredith
- Vp Marketing and Communications
PHONE: 972-665-1060
FAX: 972-665-1235
July 1, 2008
Vitaminwater® is Now Available at Cinemark Theatres
Plano, Texas – Cinemark Holdings, Inc. (the "Company") announces that Vitaminwater® is now being served at Cinemark and Century Theatres across the country. Vitaminwater® is a nutrient enhanced water beverage which hydrates without sodium and artificial ingredients. It is being offered at Cinemark concession stands in 20 oz. bottles, in 5 varieties of flavors.
“In our efforts to meet the product preferences of our customers, Cinemark looks to new, exciting beverage options.” states Bob Shimmin, Vice-President of Food and Beverage for Cinemark. “Vitaminwater has broad appeal across all ages and demographics and it's a terrific complement to our selection of Coca-Cola brand fountain beverages and Dasani water."
Cinemark was the first national cinema circuit to conduct a test of Vitaminwater® in-theatre during the fall of 2007. The company launched it in-theatre nationally in the spring of 2008. The Coca-Cola Company purchased Glaceau (manufacturer of Vitaminwater®) in 2007.
About Cinemark Holdings, Inc.
Headquartered in Plano, TX, Cinemark is a leader in the motion picture exhibition industry. As of March 31, 2008, Cinemark operates 408 theatres and 4,657 screens in 38 states in the United States and internationally in 12 countries, mainly in Mexico, South and Central America.
Forward-looking Statements
The Company intends that this release be governed by the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995 (the "PSLR Act") with respect to statements that may be deemed to be forward-looking statements. Statements contained in this release other than statements of historical fact, including statements based on our current expectations, assumptions, estimates and projections about our business and our industry, are forward-looking statements. You can identify forward-looking statements by the use of words such as "may," "should," "will," "could," "estimates," "predicts," "potential," "continue," "anticipates," "believes," "plans," "expects," "future" and "intends" and similar expressions, which are intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond the Company's control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Forward-looking statements contained in this release reflect the Company's view only as of the date of this release. The Company does not undertake any obligation, other than as required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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