FOR IMMEDIATE RELEASE:

CONTACT: James Meredith - Vice President, Marketing & Communications
PHONE: 972-665-1060
FAX: 972-665-1235
February 19, 2009

Plano, Texas…Cinemark USA, Inc. will change ticketing policies for minors on weekend (Friday and Saturday) evenings at the Cinemark Tinseltown located at 7401 Market Street in Boardman. Beginning Friday, February 27, 2009 all patrons under the age of 17 must be accompanied by a legal parent or legal guardian to see any movie on Friday and Saturday after 6 p.m. Parents or guardians must stay and watch the same movie with their child on those evenings. Any film, any rating -- G, PG, PG-13 and R -- will require the presence of a parent or guardian with the child under 17 years.

This new policy has been established in response to numerous customer requests for more supervision of exuberant, younger movie-goers especially during the more crowded weekend evening time period. Movie-goers under the age of 17 may come to the theatre without a parent Sunday through Thursday at any time and before 6 p.m. on Friday and Saturday. The goal is to make everyone’s movie-going experience more enjoyable during a prime, movie-going period. It will also give families an opportunity to share quality time together in a fun, entertaining environment.

Similar guidelines have been introduced at several other Cinemark theatres across the country and have received positive feedback from Cinemark customers.

Cinemark USA, Inc., is a leader in the motion picture exhibition industry with 414 theatres and 4,717 screens in the U.S. and Latin America as of September 30, 2008. Our circuit is the third largest in the U.S. with 289 theatres and 3,688 screens in 38 states. We are the most geographically diverse circuit in Latin America with 125 theatres and 1,029 screens in 12 countries.