FOR IMMEDIATE RELEASE:

CONTACT: James Meredith - VP of Marketing and Communications
PHONE: 972-665-1060
FAX: 972-665-1117
March 26, 2009

Plano, TX, March 27, 2009 – Cinemark Holdings, Inc. (NYSE: CNK), a leading motion picture exhibitor, today announced the launching of XD3, the Company’s new large screen digital format.

Cinemark has transformed one auditorium at the Company’s West Plano, Texas location so that guests can experience cinema like never before. The new auditorium offers an innovative entry sequence that invites guests into a complete entertainment environment. Once customers enter they are greeted by an enormous screen that is 70 feet wide, more than 500 plush seats and a completely redesigned viewing environment. As guests settle in for the show, they are treated to Cinemark’s Custom JBL Sound System that contains over 30 speakers that produce crisp, clear digital sound. The digital image is delivered by the use of a Doremi server and Barco DP3000 projector with a light output of 30,000 lumens.

“The XD3 format offers Cinemark’s customers an extreme digital experience,” comments Alan Stock, Cinemark’s Chief Executive Officer. “We have created an environment that engages all of your senses and pulls you into the movie. Another benefit worth mentioning is that Cinemark will be able to exhibit all movies in this auditorium, including Real D-3D pictures.”

Cinemark is evaluating and identifying other markets that may be a good fit for the Company’s XD3 large screen digital format. Mr. Stock added, “At Cinemark we are always looking for new opportunities to grow our business and provide customers with the highest quality movie-going experience.”

Customers can check showtime information and purchase tickets for the XD3 auditorium online at www.cinemark.com.

About Cinemark Holdings, Inc.

Headquartered in Plano, TX, Cinemark is a leader in the motion picture exhibition industry. As of December 31, 2008, Cinemark operates 420 theatres and 4,783 screens in 38 states in the United States and internationally in 12 countries, mainly in Mexico, South and Central America. For more information go to www.cinemark.com.

Forward-looking Statements

This press release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The “forward-looking statements” include our current expectations, assumptions, estimates and projections about our business and our industry. They include statements relating to future revenues, expenses and profitability, the future development and expected growth of our business, projected capital expenditures, attendance at movies generally or in any of the markets in which we operate, the number or diversity of popular movies released and our ability to successfully license and exhibit popular films, national and international growth in our industry, competition from other exhibitors and alternative forms of entertainment and determinations in lawsuits in which we are defendants. You can identify forward-looking statements by the use of words such as “may,” “should,” “will,” “could,” “estimates,” “predicts,” “potential,” “continue,” “anticipates,” “believes,” “plans,” “expects,” “future” and “intends” and similar expressions which are intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. In evaluating forward-looking statements, you should carefully consider the risks and uncertainties described in the “Risk Factors” section or other sections in the Company’s Annual Report on Form 10-K filed March 28, 2008 and quarterly reports on Form 10-Q. All forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by these cautionary statements and risk factors. Forward-looking statements contained in this press release reflect our view only as of the date of this press release. We undertake no obligation, other than as required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.