Rafikis: Bracelets That Change the World

Rafiki Bracelets: What's Your Cause?

Available at Your Local Cinemark Theatre From May 23 - August 28!

Kenyan female artisans.

In support of WE's initiatives, Cinemark moviegoers across the U.S. can make a positive difference this summer by purchasing a limited-edition Rafiki bracelet that has been handmade with love by female artisans, also called “mamas” in Kenya. Proceeds from each $3 Rafiki bracelet support WE, helping children and families break the cycle of poverty by giving access to clean water, healthy meals, financial tools, health care, and school supplies.

Learn more about the difference your purchase makes by entering the unique code from the back of your Rafiki package.

What's Your Cause?

Education

Education

Give school supplies to a child in a developing community.

Freedom

Freedom

Give young Americans the opportunity to make a difference in the U.S. and around the world.

Water

Water

Give access to clean water to a child in a developing community.

Health

Health

Give health care to a child in a developing community.

Food

Food

Give healthy food to a child in a developing community.

Opportunity

Opportunity

Create opportunity by giving sustainable financial tools to a woman in a developing community.

Girl Wearing Rafiki Bracelet

Rafiki Bracelets: Top Things to know

  1. Every bracelet makes a difference: the Freedom Rafiki bracelet supports young people at home in America, and the remaining bracelet styles give water, food, health, education and opportunity in Ecuador.
  2. Each bracelet is handmade in Kenya: empowering a woman to earn a sustainable source of income.
  3. 100% of every purchase supports WE: of the $3 total cost, half goes to WE Charity, and the other half goes toward sustainable wages for the women in Kenya helping them care for their families and lead positive change in their communities.
  4. Track Your Impact: moviegoers can enter the code from their Rafiki bracelet package at WE.org to see how their purchase makes a difference.

About WE

WE is a movement that brings people together and gives them the tools to change the world. Get involved with your family, school, company or as an individual. Together, we can shift the world from "me" to "we".

We Logo

To learn more about the WE movement, visit we.org

WE students at school