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Privacy and Security
Whether you are at one of our theatres or another location or using cinemark.com or the Cinemark mobile app, our policy is to protect the confidentiality of the individually identifiable information that you provide. The information we collect from you is used to process your orders, to provide you with a more personalized, quick, convenient shopping and rewards experience and also for Cinemark’s analytics and marketing purposes. For example, for personalization, we may use your name, email address, location, user ID, Device ID, purchase history, and interactions with our website and app.
Personal identifiers and characteristics. To process your ticket purchase and to notify you of your order status, we need to know your full name, e-mail address, credit card number and expiration date and, to the extent permitted by law, ZIP code. Your street address and telephone number may be required when necessary for shipping and delivery of your order of movie tickets, gift cards, Supersavers discounts, rewards, and/or merchandise. In addition, if you choose to complete certain forms, provide us with optional information, or send us requests, you may be asked to provide the following information: street (mailing) address, city, state, ZIP, mobile phone number, and/or birthday (but not year). We use your orders and purchase history to make your future shopping experience more convenient and to determine your preferences for purposes of making recommendations and to determine your rewards from third parties that might be of interest or of value to you. We may also collect information through cookies and automated computer information, as described below.
You can review and change the individually identifiable personal information you provide to us at any time by clicking on My Profile. We are also constantly seeking to improve the layout and operation of cinemark.com based on the areas people visit, enjoy, and use most. We may occasionally wish to notify you about important changes to cinemark.com, new services, and special offers we think you might find valuable.
Cinemark may aggregate or deidentify any personal data that we collect in connection with our services, such that the information is no longer personally identifiable or attributable to you. Cinemark may use such aggregated information for our own legitimate business purposes without restriction.
Internet or other electronic network activity information
Information we collect also includes the IP address or other unique identifier (“Device Identifier”) for any computer, mobile phone, tablet or other device (any of which are referred to herein as a “Device”) used to access cinemark.com and use the Cinemark mobile app. A Device Identifier is a number that is automatically assigned to your Device, and our servers identify your Device by its Device Identifier. Some mobile service providers may also provide us or our third party service providers with information regarding the physical location of the Device used to access cinemark.com and use the Cinemark mobile app. If you agree to share your location with us, you can determine the theatre(s) nearest to you. We may use Device Identifier information for a variety of purposes, including enhancing or otherwise improving cinemark.com and the Cinemark mobile app and our products and services. Device Identifier information is generally non-identifying, but if we associate it with you as a specific and identifiable person, we treat it as personal information.
When you place orders, the information is sent via an encrypted connection designed to protect the information you send to us so that it is scrambled as it travels over the Internet. Once your information arrives safely at cinemark.com and Cinemark mobile app, it is encrypted in storage. Our policy is to limit access to that information only to those with a need to know. However, keep in mind that there is no such thing as perfect security.
"Cookies" are small pieces of information that are stored by your browser on your computer. We added this optional feature to enable you to order more quickly. Cookies are not required in order for you to purchase tickets at cinemark.com or Cinemark mobile app, however they do enhance the user experience by storing your ZIP Code information to expedite the process of finding the movies you want to see in your area. In addition, most Web browsers can automatically store cookies on your computer, but you can usually change your browser to prevent it. Whatever you decide about cookies and/or the convenience features we offer, you will always be able to browse and order from cinemark.com and Cinemark mobile app.
In addition to cookies, we also use at cinemark.com and Cinemark mobile app:
We log your current Internet address (this is usually a temporary address assigned by your Internet service provider when you log in), the type of operating system, the type of browser software and the type of mobile device being used. In addition, we may keep track of which areas of cinemark.com or Cinemark mobile app you are visiting. We aggregate this information to help us improve or create a better experience for users of cinemark.com or Cinemark mobile app. For example: we may upgrade those parts of cinemark.com that are heavily visited. Our website and mobile app automatically records usage information that we analyze statistically to track operational problems, to prevent fraud and to improve the effectiveness, security and integrity of the website and mobile app. We will disclose this information to third parties only in aggregate form or as may be required by law. For each page that you visit during your use of our app, we collect and store the following technical information:
As described in the “Computer Information” section above, we use Google Analytics. We may also permit Google Analytics to make use of a feature called User-ID. This functionality allows for more accurate analytics by using the same user identifier over various sessions and devices, including session unification of your interactions prior to logging in to the Site if you login during that same session. However, it is not intended to allow Google to personally identify an individual or permanently identify a particular device. No personal information is shared with Google.
Please note that not all tracking will stop even if you delete cookies.
Does cinemark.com share the information it collects with others?
Cinemark has disclosed or sold personal information to third parties for a business or commercial purpose in the preceding 12 months. Cinemark has disclosed or sold the following categories of information: personal identifiers, behavioral characteristics, commercial information, Internet or other electronic network activity information; geolocation data; inferences drawn from any of the above information.
Cinemark makes no active effort to collect personal information from children under the age of 13 and does not wish to receive any such information. Cinemark does not sell personal information of minors under 16 years of age without affirmative authorization.
For Nevada residents, you may opt out at any time from the sale of your information to third parties by submitting a verified request to us at cinemark.com/my-personal-information directing us that we do not sell to third parties any of your information that we have collected or will collect about you. The effect of your opt-out will be to prevent us from selling your information to third parties in exchange for financial consideration. Your opt-out will NOT affect the information we collect about you or use for Cinemark’s own purposes.
You have the right to request that Cinemark disclose to you what information it collects, uses, discloses, and sells. You also have the right to request that a business delete any personal information about you which the business has collected about you. You have the right to direct Cinemark to not sell your information. To submit any of these requests, you may call 1-800-CINEMARK or submit your request via cinemark.com/my-personal-information. Cinemark will not discriminate against you for exercising any of your above rights.
For further information on privacy matters contact our guest services department at Contact Us.
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