(Updated 04/23/2024)
Ever since surround setups and subwoofers became part of the theatrical experience audiences have loved room-shaking sound. Why stop there? Theatre technology exists that adds extra dimensions to your movie experience, and we have it here at Cinemark!
There are extra-large screen presentations like XD and extra-extra-large versions such as ScreenX, but D-BOX takes a different approach to put you right into the middle of a movie. Unique seats and an array of speakers create an overwhelming envelope of sound and motion that turns a movie into a physical experience.
Here's how D-BOX works its magic.
Sound and Motion
D-BOX seats are engineered with two big extra features: A set of speakers that turns sound into a visceral part of a movie, and motion actuators that can provide enough movement that action-packed movies actually feel like rides.
Both the movement and speaker systems are calibrated to provide sound and motion that are precisely timed with action in the movie. This isn't a general algorithm that moves the seat based on a vague analysis of the movie — it is a detailed, programmed routine of perfectly synchronized movements and vibrations that translates what's happening on screen to your seat.
A Customizable Experience
Because we know that not everyone wants the same level of physical and aural intensity, D-BOX seats have a user-controllable response level. With four levels of control, you can dial in a fairly gentle ride — or turn the controls all the way up for an eye-widening experience.
No matter how intense you'd like the sense of motion to be, however, D-BOX offers one other great benefit to audiences: All D-BOX seats are placed in premium locations in theatres.
D-BOX Origins
Unlike many theatre technologies, D-BOX actually has roots in home technology. In 1998, the Montreal-based company began by making subwoofers for home theatre use. When they learned that customers were buying multiple woofers to create the illusion of motion for their seats at home, the company realized that spine-shaking sound could redefine the theatrical experience.
The first D-BOX seats, which were also aimed at the home market, were introduced in 2001. The company soon started to look at the theatrical market. In 2009, Universal looked to D-BOX to program motion for FAST & FURIOUS. That was the real starting gun for the company's race into theatres.
One neat thing about D-BOX is that the seats can be programmed in such a way that they're useful for more than movies. NASA and Formula One, for example, are two organizations that use D-BOX in training systems.
The Differences Between D-BOX and 4D Technologies
While it may be tempting to classify D-BOX as a 4D experience, they are anything but. 4D options usually use mist, smoke, scents and other effects to create a sense of immersion — but they can also distract from the movie experience. While those are fun ideas, you might not want water mist on your clothes or other scents competing with your popcorn. D-BOX uses a unique combination of movements, vibrations and textures that have been hand-encoded by haptic designers to enhance the content on-screen and further immerse you into the movie.
New D-BOX Movies in Theatres This Spring and Summer
Spring and summer of 2024 are rich with new movies that will feel bigger and more impactful with the augmentation of D-BOX. We've recently had titles like GODZILLA X KONG: THE NEW EMPIRE, MONKEY MAN, and THE FIRST OMEN in D-BOX and there's more to come.
You can get D-BOX seats in some theaters for THE MINISTRY OF UNGENTMLEMANLY WARFARE, ABIGAIL, and CIVIL WAR.
Our series of Spider-Man movies on Monday nights can be seen in D-BOX in some locations, with SPIDER-MAN 3, both AMAZING SPIDER-MAN movies, and the HOMECOMING, FAR FROM HOME, and NO WAY HOME trilogy all still to come in the next couple months.
The Ryan Gosling and Emily Blunt action/comedy spectacular, THE FALL GUY, will be in D-BOX, as will the 25th Anniversary presentation of STAR WARS EPISODE I: THE PHANTOM MENACE. More titles will be announced soon.
Find the D-BOX theaters near you!
All images courtesy of D-BOX.