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Featuring 65,000 nuanced haptic effects—movements, vibrations and textures that sync perfectly with on-screen action—D-BOX is an immersive experience that takes movies beyond the realms of sight and sound and truly makes them come to life. When you choose the D-BOX experience, you’re not just seeing a movie. You’re feeling it.
D-BOX experiences are tailored for all genres. From spine-tingling horror films to edge-of-your-seat action flicks, every movie is heightened by the D-BOX experience. Even rom-coms vibe with D-BOX. If there’s love in the air, there’s a haptic movement to match it in the seats.
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With D-BOX seats, the viewer gets to adjust the intensity of the motion to their personal preference. If the movement is too strong, you can make it more subtle, or even take a break from it altogether. The beauty of it is that even without the motion, the seats are extremely comfortable—a luxury in their own right.
• It’s easy to find D-BOX seats. Screenings featuring D-BOX seats allow the ticket purchaser to opt for D-BOX when selecting seats before making their final purchase.
• D-BOX availability is limited. Theatres featuring D-BOX traditionally devote 2-3 rows—usually 20 to 30 individual seats— to D-BOX. Most theatres offering D-BOX feature 2-3 auditoriums outfitted with this premium selection.
• There’s an additional charge for D-BOX seating. Prices vary depending on the theatre, but the average premium for a D-BOX upgrade is $8.
OK. You probably understand this much: D-BOX is a seat that moves. But how it moves is incredibly sophisticated, and it’s powered by haptic technology.
“Haptic” comes from the Greek for “touch.” In essence, the technology behind haptics is all about creating—through remote, computer-generated signaling—a realistic experience that mimics the tangible, ultra-sensory specificity of interacting with real objects.
Think of it this way: It’s recreating the sensation of an ice skate on ice, of a snowboard on fresh powder, of the coarseness of the rockface that one feels beneath their fingers on an intense free climb. It can even recreate the effects of gravity itself on a plane accelerating through its takeoff!
It’s the future of immersive entertainment experiences, and it’s already quite popular: Smart phones, gaming controllers, virtual and augmented reality gear use haptics/haptic feedback to offer hyper realistic experiences unlike anything the world has ever seen—except in person.
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